Brabantsedag Preview Event: De Bouwmarkt

Brabantsedag Preview Event: De Bouwmarkt

Sunday, May 25 | 1:00 PM – 4:00 PM | Terrace of Loef de Heer van Hees, Heeze

Curious to find out what our float builders are creating for the 66th Brabantsedag?
Then don’t miss De Bouwmarkt on Sunday, May 25 in Heeze!

During this festive and accessible afternoon, all sixteen float-building groups will reveal their concepts for the largest theatre parade of the year. You’ll get a unique behind-the-scenes look at the creative process that fuels the Brabantsedag — from early ideas to the storylines that will come to life during the parade on Sunday, August 31, 2025.

Theme 2025: Carnaval Ontmaskerd

This year’s theme is Carnaval Ontmaskerd (Carnival Unmasked). What lies behind the masks and festivities? Each group has explored the origins, symbolism, and deeper meaning of carnival traditions — and turned them into striking stories and imaginative designs.

At De Bouwmarkt, they’ll present their chosen subjects, display models or sketches, and share the inspiration behind their creative journey. It’s the perfect opportunity to witness the passion, artistry, and teamwork that define the Brabantsedag.

Practical information

📍 Location: Terrace of Loef de Heer van Hees, Kapelstraat 29C, 5591 HC Heeze
🕐 Time: Sunday, May 25, 2025 | 1:00 PM – 4:00 PM
🎟️ Admission: Free

De Bouwmarkt is open to everyone: loyal fans, curious newcomers, local residents, and Brabantsedag enthusiasts from across the region. And of course, you’ll find plenty of atmosphere, good conversation, and refreshments.

Come and experience the buzz!

De Bouwmarkt marks the official start of the float-building season. In June, the groups begin construction on their floats — and you’ll already feel the anticipation in the air. Be inspired by the stories, meet the makers, and soak up the excitement for the biggest theatre parade of the year.

We look forward to seeing you on Sunday, May 25 in Heeze!