tableaux has extended its partnership with the Brabantsedag Foundation for an impressive 3 more years. For 20 years, the design, web, and marketing agency from Heeze has been closely involved with the event. Initially as a sponsor and later as a partner. Director-owner Mark Damen says, "As far as we're concerned, we'll continue to do so for a long time. It's a tremendous honor to be a part of the biggest theater parade of the year."
Brabantsedag in the DNA How did it come about? Mark doesn't need much time to think about it. The Brabantsedag is in his genes. As a young boy, his great-uncle already took him to the construction site. Years later, Mark would co-found the float builders' group "Vriendenkring Haisjo" with a few others. "In the late '90s, I got in touch with the Foundation and offered to build a website, purely as a hobby. Websites were just emerging at the time. When we started with tableaux, we became sponsors almost immediately and took over the website. From there, we continued to expand our activities for the Brabantsedag."
Visual expressions and technical solutions The Brabantsedag website is still managed by tableaux. But they do much more. "We design virtually all graphic materials. Banners and flags in the village, the parade guide, merchandise, you name it. A few years ago, at the request of the Foundation, we even developed a completely new corporate identity, together with designer Stijn van Meerwijk. The visual materials had to be more consistent for the visitors. It's great to see that we succeeded, and we receive positive feedback," Mark proudly shares.
What not everyone knows is that tableaux also provides important technical solutions. For example, the complete ticketing system, from online ordering to printing entrance and grandstand tickets, is conceived and developed by the marketing agency from Heeze.
Exciting plans for the future For the upcoming 65th edition, a website redesign is on the agenda. "We are primarily focusing on people who don't (yet) know the Brabantsedag well. The website should become even clearer and more attractive for them so they decide to come to Heeze on the last Sunday of August." Mark also has ideas for the longer term: "I would love it if we could enhance the visitor experience. For instance, by placing large entrance gates at the entrances. Then everyone will feel like they're entering a different world."
If it's up to Mark and tableaux, the partnership will continue for a long time. "Of course, it's a showcase for our agency; we can demonstrate all our skills. But above all, it's a tremendous honor. The Brabantsedag is a unique event, and we're happy to contribute to it.